Business Challenges in Mobile Application Implementation
After establishing a successful online and in‐store presence, the client planned to enter into the mobile space with an IT services partner. The client was looking for implementation of a mobile application that would enhance customer retention, loyalty, and convenience.
The client required a strategic partner that would implement and integrate the mobile applications and ensure that the new solution is completed on time and with zero defects. After reviewing Infogain’s innovative approach and expertise in mobile applications, the client decided to select Infogain for the mobile application implementation.
Infogain has an established methodology for the implementation of mobile applications. The solution proposed by Infogain included:
- A comprehensive customer‐centric mobile solution enabling the customer to browse by product and trend, match a selected pair of shoes with a chosen outfit, share with friends, and purchase.
- Implemented promotions, e‐receipts, customer profiling and buying history
- Capability of saving up to 20 shoes in favorites and Shoes on Me functionality
- Provided in depth analysis tool for sales data, customer profiling, marketing,
forecasting and business intelligence by linking the API’s to the CRM system
Infogain’s solution featured full mobile application implementation delivered by Infogain’s Noida development center.