Design thinking led us to recognize that as connections are built into homes, the home becomes a digitally enabled “Life Platform” that provides comfort, security, and simplicity. A smart home doesn’t just add appliances and capability, it must unify those things on one platform that delivers a seamless experience.
We identified three ways to create smart homes: retrofitting older technology, creating software to communicate with disparate devices, and leveraging the current product mix while unifying the operating systems.
- Researched more than 50 companies and 10 competitors
- Created household/customer personas to capture customer context
- Ideated on hundreds of compelling smart home scenarios and customer experiences
- Captured use cases with high value propositions and developed go-to-market strategies