Infogain implemented SAS and BI solutions with leading mobile network operator — Engineering Business Outcomes | Infogain
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Infogain implemented SAS and BI solutions with leading mobile network operator

Infogain implemented SAS and BI solutions with leading mobile network operator Download Now

Business Challenges

The client was implementing marketing campaigns with an Excel spreadsheet, IBM Database 2 (DB2) and a solution called “IRIS.” They were experiencing cumbersome and slow manual analytics. As a result, their subscribers would receive information that was 15 days or older. Launching activity was slow, with a reach of 8 out of 22 telecom circles, and 50 campaigns.

The client wanted an automated solution that was efficient and effective for building and maintaining a loyal customer base. They chose the SAS® Campaign management solution with innovative features consisting of a user-friendly interface, advanced analytics, superior information management and custom campaign processes. The client chose the SAS® product and the services of Infogain to meet multiple business objectives including:

  • Customized and tailored campaigns
  • Better customer segmentation
  • Targeted and personalized messages with best offers
  • Increased effectiveness and efficiency
  • Increased return-on-investment
  • Cross-sell and upsell services
  • Churn analysis and forecasting