Act now

Set marketing strategies based on how customers are behaving today and rely less on instinct and yesterday’s research. Gain a deeper understanding of customer needs, market opportunities, brand perceptions, product innovations, and pricing impact.

Look forward

Our conjoint methodologies include customized “what if” simulators to steer strategic decisions. Gain clarity on the ideal product/service mix, cannibalization, and market inflection points.

Segmentation Strategies

Segmentation can be applied in all stages of the customer lifecycle. Achieve efficient targeting and optimal portfolio strategies by identifying actionable microsegments.

Concept Testing

Our team of experts conduct customized tests on your behalf, or you can use our automated concept testing platform.

Brand Equity

Analyze diverse information sources for a holistic view of your brand’s health. Our brand measurement framework places the consumer at its core. See what is driving your brand health to capitalize on it.

Media Mind

Bring together survey data, social media, media GRPs and in-house sales to better manage campaigns and increase customer interactions.

Customer Experience

Guide the entire customer journey with experiences that increase customer loyalty and strengthen brand affinity.

Global Survey Services

Capture feedback with best-in-class inquiries created by dedicated teams with global expertise that handle survey design and coding through data collection and results dashboards, regardless of project size.

Featured insights

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Blog

09/05/2023

Generative AI and Large Language...

A result of our fast-paced, digital business environment is a relentless flow of information. From analyst reports to news developments, social media and so much more, the amount of relevant data and information grows every day. If you are working as a market intelligence or category leader today you already know, tracking what matters for a particular category is harder than ever.

Blog

19/04/2023

The world changed last month

Blog

17/03/2023

Do you have a performance...

Performance marketing turns people into customers. To execute it, you separate signals from noise, understand their significance, then respond in the best possible way.

Two office colleagues disccussing while looking at notes

Blog

14/03/2023

Bringing customers closer to your...

AI-enabled and data-driven experiences can enable brands to personalize one-to-one. That creates more intuitive, relevant, and useful experiences for customers, and ultimately drives conversion.