Authored By – Sumit Sheth, Head-Creative Imagineering
Halfway through the launch of the new iPhone 6s, VP Craig Federighi decided to take a selfie. While it seemed a little comic, Federighi was actually trying to show how seamless the process was with the incorporation of the new 3D touch feature. With a little press over the camera icon, he opened a pop-up with the option “Selfie Camera,” saving him not only a few seconds but also making the process seem frictionless.
Friction prevents users from intuitively achieving their goals while on your interface, which might frustrate your user, forcing them to leave your site. Mastering friction control by combining design and technology gives you an edge over the competition. This is why organizations are taking strong measures to develop digital products with a meaningful, yet seamless experience.
Give your product a competitive advantage with a frictionless UX
To improve your UX, make user-interface (UI) the core of your business strategy. An impressive UX will keep your audiences engaged, increase conversion rates and reduce maintenance costs. For that reason, more enterprises are realizing the importance of investing in UX research and design so they can stay ahead of the pack. Here are a few tips for developing a frictionless UX.
For example, your website should highlight the services or products you deal in, and any special offer or deal that you might provide.
For example, use sticky navigation for long scrolling sites. For websites with extensive content, use drop-down lists or collapsible menus. Place the search bar at the top left or centre for better visibility. If the website requires the user to perform certain tasks, suggest the next step after completing each step to eliminate uncertainty.
For example, optimize images, codes, browser caching and redirects to improve page speed. Use minimal pop-ups as they might distract the user and are also frustrating to close on smaller devices. Standardize your name, address, city and contact number in the site metadata to optimize mobile content for local search.
Follow the principles of consistency and UI design guidelines to offer a consistent UX to your users. Simultaneously, maintain the layout, colour schemes, shape, and size of common elements so that visitors understand what they are looking at.
To ensure the optimum utilization of apps, UI needs to be more data-driven to provide a customer-centric experience. Data-driven UI design is indispensable for enterprises making an effort to design a new app or improve an existing one. This helps create a positive UX by meeting the demands of your users on an individual level. By delivering a personalized UX, you not only enhance user engagement and your conversion rates, but generate a higher ROI, and gain actionable insights.
It is necessary to obtain feedback from your users on a regular basis, in order to improve your product by identifying and fixing the technical issues faced by your customers.
For example, you can provide a feedback section or use chatbots. UI designs are increasingly becoming conversation-based with chatbots. A conversational UI offers an intelligent interface that enables your user to communicate with a chatbot and place an order for food, flowers or other products while presenting a smooth experience to users.
The road ahead
All things considered, it seems reasonable to assume that UX design is critical for developing smart, eye-catching and engaging digital platforms.When users visit your website or app, you have only a few seconds to win their trust and build brand recognition. This is why investing in UX optimization is the need of the hour for both old and new websites and apps.
News Originally Posted on: PCQUEST