Our client is a leading specialty retailer for the boating and outdoor industry offering boating, fishing, and sailing products. Their 240 stores located in 38 states, Puerto Rico and Canada are a leading resource for paddlesports enthusiasts, cruisers, sailors, and anglers.
Business & Technical Challenges
In the midst of the pandemic, our client wanted to strengthen brand recognition and connect with current and prospective customers. They wanted a modern community platform (that they owned) where customers could connect, discuss new products, and share information. The new community platform must:
- Align with the client’s marketing and social activities
- Integrate the client’s community forums on the new platform
- Generate opportunities for new revenue streams and growth