At Disney retail locations, mobile point-of-sale (POS), implemented with Oracle and partner Infogain, is allowing customers to complete their transactions at different locations throughout the store. Children and their families can continue enjoying in-store activities while the purchase process is taking place.
The new POS system improved the in-store experience for customers, and in a 12-store test of the system during the holiday season, comparable store sales increased by 2-2.5%. This is significant since on Black Friday alone, Disney stores typically have 300-500 guests in line at midnight. The mobile POS system also has the ability to positively impact wait times at stores.