See, then seize the advantage

Act and plan intentionally with confidence that your decisions are based on sound data.

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Practical uses throughout your business

Our approach to customer analytics leverages the 15+ years of experience we’ve spent building clients’ global brands.

Marketing Spend and ROI Analysis

Every marketing dollar can be spent more wisely when analytics quantify, maximize, identify, balance and predict. Optimize budget allocation by channel impact and understand which programs are key growth drivers.

Funnel and Conversion Modeling

Gain a better awareness of which buying journeys are turning prospects into customers and, ultimately, advocates. Our techniques keep up with shifting funnel and conversion dynamics.


Move beyond segment-based campaigns to strategies that target at the individual level. Showcase your unique offerings that connect with consumers’ singular situations.

Social Media Listening

Track recurring themes, spot emerging trends, and identify rising influencers. Enhanced social media analytics consider text, speech, customer sentiment analysis, and business performance indicators.

Omnichannel Attribution Modeling

Monitor the daily effectiveness of ATL and BTL media strategies across mobile, online, and offline channels to see dramatic results. Constantly improve your media mix and the performance of your marketing investment.

Loyalty Program Analytics

Increase loyalty programs’ relevance by following the connected consumer. Use every data point to know what individual members purchase and under what circumstances.

Cross-sell and Up-sell Strategies

Structure campaigns around the most responsive customers’ most-wanted products. Machine learning is adept at determining lucrative product combinations and the customers that are likely to buy them