You wake up one morning and learn that your competitor has new offering with extremely favorable pricing. You have got to do something. Your boss is in town, so you rally your team to rush out and put together a competitive offering with even more favorable pricing. At the end of the day, you’ve cobbled together something, but your boss tells you to slow way down, cautioning you of the implications of not reading the situation clearly. Who knows how your competitors offering will play out?
“Sometimes the smartest move is to actually not move at all.”
The desire to be seen doing something rather doing nothing – having a bias for action-is deeply embedded in human nature. We tend to think that the people who are doing the most are creating the most value.
“Nothing could be further from the truth’’ says writer and productivity specialist Mike Sturm. “In many cases, it’s the person who doesn’t act quickly or often — who restrains him or herself — that ends up affecting real change. Thinking, observing, exploring, or simply waiting are all work. Just because no movement or stress is observed doesn’t mean that nothing important is taking place.”
Bias for action is a propensity to act without extensive thought or planning. In business, it’s based on management guru Tom Peter’s theory that speed is a significant advantage in business and that regular action builds strengths and drives learning. But there are consequences of the “doing something” mentality--pushing for solutions without doing an adequate analysis.
But according to Emotional Intelligence expert and author Steven J. Stein, individuals with effective impulse control have the capacity to think first rather than responding reflexively. This allows mental space for weighing alternatives and assessing options so that their actions and expressions are reasoned and well considered.
For many in the fast-paced IT Services world, it’s difficult to imagine how being still could happen on a daily basis. Consider these examples:
Being busy does not mean productive. Be still, wait until your options are clear. You’ll know when it’s time to act.
Premal is a Vice President for Delivery with over 25 years in the industry. He is the Delivery head for Infogain's Mumbai delivery center, managing multi-cultural teams and projects across various industry verticals such as Travel & Hospitality, Digital High Technology, and Healthcare. Over his decades' long career, Premal has forged several long-term relationships with customers through high customer satisfaction levels leading to a sustained revenue stream.
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