- Posted on : June 16, 2018
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- Industry : Healthcare
- Service : Digital Transformation
- Type: Case Studies
![Infogain Helps Medical Laboratory Debut E-Commerce Website for Direct-to-Consumer]( https://www.infogain.com/wp-content/uploads/2018/06/INFOGAIN_INFOGRAPHICS2-1-825x361.png)
Business and Technical Challenges
The latest trend is direct-to-consumer lab testing, worth $33.1
million in 2015, with an expected 30% growth rate. To respond to
consumer demand, the client needed an agile website platform
that would address these business challenges:
- Ability to customize marketing campaigns to gain new customers
- Ability to expand into new markets
- Integration of payment services and internal systems
- Provide an intuitive customer user interface (UI) for registration, payment collection, order tests, securely view results, fax capabilities from portal
- Provide mobile ready functionality