Infogain Helps Medical Laboratory Debut E-Commerce Website for Direct-to-Consumer — Engineering Business Outcomes | Infogain
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Infogain Helps Medical Laboratory Debut E-Commerce Website for Direct-to-Consumer

Infogain Helps Medical Laboratory Debut E-Commerce Website for Direct-to-Consumer Download Now

Business and Technical Challenges

The latest trend is direct-to-consumer lab testing, worth $33.1
million in 2015, with an expected 30% growth rate. To respond to
consumer demand, the client needed an agile website platform
that would address these business challenges:

  • Ability to customize marketing campaigns to gain new customers
  • Ability to expand into new markets
  • Integration of payment services and internal systems
  • Provide an intuitive customer user interface (UI) for registration, payment collection, order tests, securely view results, fax capabilities from portal
  • Provide mobile ready functionality