Monitoring UPC Hijacking with AI | Whitepaper

UPC Hijacking exploits systemic flaws. E-commerce technology and governance have evolved so rapidly that gaps were inevitable. UPC hijacking is one of them and constitutes an existential threat to online brands and retailers.

Criminals slip in when brands and vendors fail to monitor their listings adequately, and online marketplaces fail to monitor the UPC change request process sufficiently.

Hijacking may go unnoticed for months, but the results can be catastrophic. Our approach for dealing with UPC hijacking has four steps:

Profess
Publicize
Prevent
Protect

Don’t fight UPC hijacking just to save your bottom line. Fight it to maintain the dignity & integrity of the internet marketplace. Download our whitepaper for insights.

Sunshine BurkettExecutive Vice President, Infogain

Sunshine Burkett is the Executive Managing Director at Infogain.

During her time as a leader at Thoughtworks and Globant, she led $100MM client relationships. She now focuses on sales and new business, using her experience with delivery, sales, and consulting to help customers find the perfect fit in an existing market, pilot new products, and create business value.

Her experience also includes leading cross-collaboration to create strategies that drive revenue through solutioning, digital transformation, demand generation, and GTM offerings.

Dr. Sudeep HaldarVice President, Infogain

Dr. Sudeep Haldar is a leader of Data & AI at Infogain.

He has led major AI and Analytics initiatives for leading Fortune 50 Clients.

He brings a unique mix of consulting, practical, and academic experience to help transform businesses seeking to deliver specific impacts and major savings through redeployment and restructuring.

While holding senior roles at Kraft, Mondelez, Staples, and McKinsey, he has driven technology initiatives, including growth, innovation, revenue growth, operations, marketing strategy, strategic marketing research, analytics, consulting, and change management.

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