Modern businesses must maintain a dynamic and up-to-date online presence, especially in the retail industry.

The ability to rapidly publish and update web content impacts customer engagement, operational efficiency, and business success. When content workflows are slow, they hinder Key Performance Indicators (KPIs), including Conversion Rate, Customer Satisfaction (CSAT), and Time-to-Market (TTM) for new products and campaigns.

This whitepaper details a groundbreaking project undertaken by our GenAI experts and Ignis Platform practitioners for a retail giant, where static HTML pages were seamlessly migrated to a modern Contentstack CMS. The power of generative AI was leveraged to transform traditionally manual, time- consuming, and expensive processes into an automated, efficient, and scalable content management workflow, to boost the retail brand’s core digital KPIs.

rectangle design
ebook cover page
author image

Gaurav KapoorVice President, Infogain

Gaurav Kapoor is a strategic tech leader with over 20+ years of experience driving digital transformation & AI-first modernization projects. His expertise spans across the life sciences, retail, CPG and healthcare industries, and he currently serves as a Vice President at Infogain.

Gaurav brings deep expertise in aligning digital engineering tech platforms for better business outcomes. He has worked with brands like Indegene, Wipro & Capgemini and been involved in co-creating 25+ GenAI solutions, leading to an ARR of $10 mn+.

Gaurav has filed for tech patents and is known for fostering innovation and IP creation that support the growth of future-ready organizations.

author image

Gaurav GuptaAssociate Vice President, Infogain

Gaurav leads Infogain’s AI-First initiative, Ignis, driving development of the Ignis AI Platform and GenAI solutions, including ASK IGNIS and IGNIS Voice. With over 16 years of experience across Infogain, Absolutdata Analytics (acquired by Infogain), Accenture Strategy, and Infosys, he specializes in AI adoption strategies and enterprise solution scaling.

As a Perplexity AI Business Fellow, Gaurav assists enterprises in navigating AI-driven transformation, combining deep technical expertise with strategic go-to-market execution.

author image

Mandar DeshmukhProject Manager, Infogain

Mandar brings nearly three decades of technology leadership experience to Infogain and has served as Group Project Manager since 2016. His career spans software development and project management roles at Blue Star Infotech (later renamed to Infogain) and engineering positions at Kvaerner Powergas.

With expertise in delivering complex technology initiatives, Mandar leads multiple cross-functional teams to ensure successful project outcomes across diverse industry verticals.

Insights

image
Whitepaper
13/02/2026
Revolutionizing Content Migration with GenAI

Learn about a groundbreaking project by our GenAI experts for a retail giant to transform their traditional content management process into an automated, efficient and scalable CMS workflow. 
image
Blog
13/02/2026
Next Best Decisioning: AJO’s Code-Based Experience & Decisioning ...

Code-Based Experience in Adobe Journey Optimizer allow real-time, targeted personalization across multiple connected devices using APIs or SDKs; helping developers and marketers tailor content by user behavior and effective context.
image
Case Studies
23/01/2026
AI Drives 70% in Operational Efficiency Gains

We developed a GenAI Query Assistant, that connects emails and documents, for a unified, real-time view of each trade deal’s status and progress. Our client achieved a 70% increase in efficiency and 20% increase in YoY revenue.
image
Blog
23/01/2026
Cracking Spec-Driven Development: Our Adobe Commerce Cloud Journey

Infogain has adopted End-to-End Spec-Driven AI SDLC for Adobe Commerce Cloud implementations, by leveraging MCP servers, a few specialized AI Agents and with human guardrails to convert SDLC into a streamlined, automated assembly line.

image
Whitepaper
22/01/2026
Dynamic Pricing Framework: A Modern Retail Survival Strategy

With AI, sophisticated, dynamic pricing is becoming a reality! Large amounts of customer data are optimized and learned from instantly. Learn how Infogain can fortify your retail transformation. 
image
Blog
19/01/2026
Building a Culture of Tech, Career Growth & ...

In just six years, Infogain Poland has grown from a small startup team to over 200 talented Infogainers, maintaining the startup energy and becoming a thriving tech hub, with a Centre of Excellence for AI & Cloud.
image
Whitepaper
12/01/2026
The Agentic AI Workflow: First Time Right (FTR) ...

Life sciences companies invest in marketing, where the efficiency and speed of content production are critical factors in maximizing ROI. A fundamentally different operating model that moves from task-based execution to intent-driven, compliance-by-design content authoring is essential.
image
Case Studies
09/01/2026
EdTech Global Expansion Powered by Bilingual Support

Our Uruguay team delivered L1 support and management for student info, enrollment, and learning management software products. Tech support provided bilingual assistance (English and Spanish) via phone, email, chat, and web.
image
Blog
07/01/2026
Agentforce Voice at Dreamforce 2025

Salesforce introduced Agentforce Voice, marking a significant leap forward in the evolution of service and support. By bringing agentic AI to the voice channel, it replaced menu-driven interactions with personalized conversations.
Load More
image
Whitepaper
13/02/2026
Revolutionizing Content Migration with GenAI

Learn about a groundbreaking project by our GenAI experts for a retail giant to transform their traditional content management process into an automated, efficient and scalable CMS workflow. 
image
Whitepaper
22/01/2026
Dynamic Pricing Framework: A Modern Retail Survival Strategy

With AI, sophisticated, dynamic pricing is becoming a reality! Large amounts of customer data are optimized and learned from instantly. Learn how Infogain can fortify your retail transformation. 
image
Whitepaper
12/01/2026
The Agentic AI Workflow: First Time Right (FTR) ...

Life sciences companies invest in marketing, where the efficiency and speed of content production are critical factors in maximizing ROI. A fundamentally different operating model that moves from task-based execution to intent-driven, compliance-by-design content authoring is essential.
image
Whitepaper
07/01/2026
Algorithmic Intelligence

The future of retail belongs to those who can build and facilitate avenues for Human-AI collaboration and drive modern retail capabilities.
image
Whitepaper
07/01/2026
AI for Retail

Retailers who think on their feet, invest in AI and new tech and prioritze CX will thrive in today's challenging business scenarios. Learn how Infogain can help retailers navigate this transformation.
image
Whitepaper
07/01/2026
Retailers’ State of Affairs

Customers have already moved on from e-commerce. They're living and experiencing the physical-digital (phygital) era right now. Retail giants, where are you?
image
Whitepaper
07/01/2026
The Future of Retail in 2026 & Beyond

In 2026, retail leaders must prioritize platform scalability, AI integration, data governance, adaptability, and sustainability to thrive in an era marked by transformation and uncertainty.
image
Whitepaper
07/01/2026
Agentic Commerce in Purchase Journey

Digital retail has evolved through several eras: desktop websites, mobile-first sites, mobile apps, and personalized omnichannel journeys. Each phase has made shopping more accessible, and with agentic commerce, the purchase journey will only get better. 
image
Whitepaper
06/01/2026
Rising Trade Costs, Choking Margins

For organizations wanting to thrive in tariff-reality scenarios, tariff management and creativity with AI fuels innovation to stay competitive & resilient in a competitive business era.
image
Whitepaper
23/12/2025
The Data 360 Shift: Create Value, Don’t Collect ...

Salesforce’s rebranding of Data Cloud to Data 360 represents a philosophical shift, marking the transition from fragmented data silos to a living, intelligent core that powers the Agentic Enterprise.
image
Whitepaper
25/11/2025
Connect, Learn & Execute: AI & Smart Tires

AI is rapidly transforming the automotive industry. From predictive maintenance and inventory optimization to customer experience and sustainability, it enables smarter, more efficient tire operations.
image
Whitepaper
20/11/2025
Drive Revenue with Smart Tires

Smart tires enable predictive maintenance, automated inventory optimization, enhanced CX, and greater sustainability. With platforms like Ignis by Infogain, smart tire management can become a strategic advantage.
Load More