Can they survive the Phygital Era?
Winners learn from e-commerce about speed and continuous improvement and then apply them everywhere. They strike a balance between high-tech automation and high-touch service. They utilize customer data to create hyper-personalized experiences while respecting privacy. They empower employees with tools and information while valuing human judgment.
Too much debate has occurred between in-store and online. However, brands have been known to be sluggish. Once the discussion concludes, it’s unfortunate that the questions for the next debate might have changed. Technology exists to blend the best of both worlds, along with playbooks that have shown success metrics. Can retailers move fast enough?
We provide more details of retailers surviving in the phygital world within this whitepaper.
Sunshine BurkettSenior Vice President, Infogain
