Great AI Needs Great Data

Modern customers expect personalized and seamless experiences, and to enable that, companies need to leverage their diverse data across multiple channels. That’s where a Customer Data Platform (CDP), by unifying siloed first-party data across functions, can help unlock insights hidden in customer behavior, market trends, and operational performance. With a single, accurate source of customer truth, businesses can scale personalization across channels, optimize processes, and deliver seamless experiences.

A strong CDP like Salesforce Data Cloud, adequately integrated with the multiple platforms across a company, accompanied by good governance, is a game changer. It can help organizations create memorable AI-driven experiences, streamline decision-making, make operations more efficient, and uncover opportunities for personalization and growth. However, there is more to it.

In this whitepaper, we explore

Industry-specific uses for CDP
The nuances of leveraging the full potential of CDP
CDP governance
Common CDP issues and responses

And much more.

Download your copy today to explore in-depth.

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Insights

Press Release

25/04/2025

Infogain and FirstHive Announce Partnership

Infogain and FirstHive, industry-leading data activation and AI-powered Customer Data Platform (CDP) solutions, today announced a strategic partnership to co-create innovative customer experience solutions for enterprises.

Whitepaper

25/04/2025

Dispelling security and privacy concerns around GenAI

GenAI solutions are now better equipped to address the inherent risks of handling sensitive data; robust technical safeguards, ethical frameworks, and continuous monitoring can build a resilient, secure, and future-ready solution.

Events

24/04/2025

Join us at Abrigo ThinkBig 2025

We’re excited to return as a Platinum Sponsor at Abrigo’s flagship conference ThinkBIG 2025. We are also proud to be a host of the AI Experience Lab. Meet our team onsite to explore how AI is reshaping financial services.

Events

24/04/2025

Infogain is a Sponsor at the Adobe Summit ...

Infogain will be a sponsor at the Adobe Summit 2025 in Las Vegas from March 18–20. Explore how our AI-driven platforms can help you streamline processes, enhance quality, and personalize experiences at scale.

Case Studies

18/04/2025

Data efficiency surges with platform modernization

Architectured a modern data platform that will manage and use data as an asset, and worked with Databricks to build a cloud-agnostic architecture. 30-45% efficiency gains in data sharing, data classification and data retention.

Whitepaper

16/04/2025

Great AI Needs Great Data

Modern customers expect seamless, personalized, and AI-driven experiences powered by data. A Customer Data Platform (CDP) unifies siloed data to deliver insights, enabling personalization, efficiency, and smarter decisions. This whitepaper explores CDP use cases, governance, and solutions to common challenges.

Whitepaper

15/04/2025

Enterprise-grade data security for GenAI solutions

GenAI offers massive potential, but securing sensitive data is key. With RAG, strong access controls, multi-tenancy, and metadata filters, enterprises can unlock AI’s power without compromising security.

Case Studies

11/04/2025

Unified view for better campaigns with Salesforce

Implemented Salesforce Data Cloud, consolidating data from touchpoints for a unified customer view. 15M customer profiles created and 100+ customer segments for personalized campaigns.

Case Studies

11/04/2025

New platform captures sales & inventory in real-time

Developed a CPO program management platform using Salesforce Community Cloud. Dealers access a “one stop” platform to view sales and inventory in real-time. 50% dealer participation rate and 12 Salesforce Einstein AI reports.

Whitepaper

25/04/2025

Infogain’s Responsible AI Framework

Our Responsible AI framework embeds ethics into AI development and deployment, prioritizing fairness, transparency, security, and inclusivity. This ensures that AI effectively serves clients and society.

Whitepaper

25/02/2025

4Cs Framework for scaling GenAI solutions

Organizations must embrace the 4Cs Framework to scale GenAI. They enable effective deployment, mitigate risks, and ensure AI advancements are both responsible and revolutionary.

E-book

03/02/2025

Elevating Customer Experiences with Infogain and Adobe

At Infogain, we combine our deep expertise in Adobe Experience Cloud with continuous investments in innovative frameworks, accelerators, and AI-powered solutions to deliver outstanding results. In this collection of client stories, we explore how we have helped our clients build AI-powered digital platforms by partnering with Adobe.

Whitepaper

29/01/2025

Testing Excellence with AI-powered Quality Engineering

AI-driven QE enables going beyond error detection to proactive quality assurance, an integral driver of success in the age of digital innovation. Use our deep platform & tool expertise, services, and partnerships to succeed.

Whitepaper

08/01/2025

Drive Growth Across Diverse Markets with AI-Driven CPQ

Infogain brings decades of experience in implementing and customising CPQ solutions for large-scale enterprises across diverse industries. Explore how our AI-enabled CPQ solutions are revolutionising Configure, Price, Quote (CPQ) implementation by streamlining processes, enhancing personalisation, and driving revenue growth.

Whitepaper

30/12/2024

Shaping the Future of Quality Engineering with AI

Software testing has come a long way from its humble beginnings as a manual process. To meet the demands of complex systems and changing market expectations, QE teams across companies are now accommodating automation and AI. This whitepaper explores multiple use cases in quality engineering that can be revolutionized by using AI testing strategies.

E-book

16/12/2024

Transforming Travel for the New-Age Explorer

Travel tech continues to evolve, it empowers businesses to not only meet these expectations but also gain a competitive edge. Read more about strategies that have enabled businesses provide hyper-personalized experiences to the modern travel.

Whitepaper

10/12/2024

Six Steps to Overcome Obstacles in MLOps

According to a study, ML code accounts for only 15% of the entire ML ecosystem, emphasizing that productionizing models is much more than just model development. Read the whitepaper to understand the six steps that can help operationalize the ML implementation.

Whitepaper

28/11/2024

Revolutionize Your Business with Agentforce

Agentforce can help companies transform their businesses and maximize their RoI. By leveraging the power of Agentforce, companies can make their workforce more efficient and productive and transform their service, sales, marketing, and other functions.