Digital retail has evolved through several eras: desktop websites, mobile-first sites, mobile apps, and personalized omnichannel journeys. Each phase has made shopping more accessible, yet it has also added more interfaces, steps, and complexity for consumers to manage.

However, a new retail behavior pattern is now emerging. Shoppers increasingly prefer goal-based, conversational interactions over navigating traditional interfaces. Instead of browsing categories or applying filters, they articulate what they want, expecting the system to do the work. This shift represents more than a UX evolution. It is the reshaping of the retail.

Our whitepaper outlines the role of Agentic commerce in the purchase journey. Download now for more insights.

rectangle design
ebook cover page
author image

Sunshine BurkettSenior Vice President, Infogain

Sunshine Burkett is the Executive Managing Director at Infogain.

During her time as a leader at Thoughtworks and Globant, she led $100MM client
relationships. She now focuses on sales and new business, using her experience
with delivery, sales, and consulting to help customers find the perfect fit in an
existing market, pilot new products, and create business value.

Her experience also includes leading cross-collaboration to create strategies
that drive revenue through solutioning, digital transformation, demand
generation, and GTM offerings.

author image

Sudeep HaldarVice President, Infogain

Dr. Sudeep Haldar is a leader of Data & AI at Infogain.

He has led major AI and Analytics initiatives for leading Fortune 50 Clients. He
brings a unique mix of consulting, practical, and academic experience to help
transform businesses seeking to deliver specific impacts and significant savings
through redeployment and restructuring.

While holding senior roles at Kraft, Mondelez, Staples, and McKinsey, he has
driven technology initiatives, including growth, innovation, revenue growth,
operations, marketing strategy, strategic marketing research, analytics, consulting and change management.

author image

Gaurav KapoorVice President, Infogain

Gaurav Kapoor is a strategic tech leader with over 20+ years of experience driving digital transformation & AI-first modernization projects. His expertise spans across the life sciences, retail, CPG and healthcare industries, and he currently serves as a Vice President at Infogain.

Gaurav brings deep expertise in aligning digital engineering tech platforms for better business outcomes. He has worked with brands like Indegene, Wipro & Capgemini and been involved in co-creating 25+ GenAI solutions, leading to an ARR of $10 mn+.

Gaurav has filed for tech patents and is known for fostering innovation and IP creation that support the growth of future-ready organizations.

Insights

image
Blog
07/01/2026
Agentforce Voice at Dreamforce 2025

Salesforce introduced Agentforce Voice, marking a significant leap forward in the evolution of service and support. By bringing agentic AI to the voice channel, it replaced menu-driven interactions with personalized conversations.
image
Whitepaper
07/01/2026
Algorithmic Intelligence

The future of retail belongs to those who can build and facilitate avenues for Human-AI collaboration and drive modern retail capabilities.
image
Whitepaper
07/01/2026
AI for Retail

Retailers who think on their feet, invest in AI and new tech and prioritze CX will thrive in today's challenging business scenarios. Learn how Infogain can help retailers navigate this transformation.
image
Whitepaper
07/01/2026
Retailers’ State of Affairs

Customers have already moved on from e-commerce. They're living and experiencing the physical-digital (phygital) era right now. Retail giants, where are you?
image
Whitepaper
07/01/2026
The Future of Retail in 2026 & Beyond

In 2026, retail leaders must prioritize platform scalability, AI integration, data governance, adaptability, and sustainability to thrive in an era marked by transformation and uncertainty.
image
Whitepaper
07/01/2026
Agentic Commerce in Purchase Journey

Digital retail has evolved through several eras: desktop websites, mobile-first sites, mobile apps, and personalized omnichannel journeys. Each phase has made shopping more accessible, and with agentic commerce, the purchase journey will only get better. 
image
Whitepaper
06/01/2026
Rising Trade Costs, Choking Margins

For organizations wanting to thrive in tariff-reality scenarios, tariff management and creativity with AI fuels innovation to stay competitive & resilient in a competitive business era.
image
Blog
30/12/2025
AI-Powered Agentic Marketing Mix Modeling: Built for the ...

Discover how a leading U.S. airline modernized travel and expense compliance using an AI-powered, agent-led framework. By replacing manual audits and static rules with intelligent automation built on Databricks, the organization improved accuracy, transparency, and operational efficiency at scale.
image
Blog
30/12/2025
Travel & Expenses Compliance: Future-Proofed by Agentic AI

Modern retailers need faster, smarter ways to optimize marketing spend. Discover how a leading North American retailer transformed Marketing Mix Modelling into a continuously evolving intelligence capability—driving measurable ROI with an AI-powered, agent-led approach built on Databricks and delivered by Infogain.
Load More
image
Whitepaper
07/01/2026
Algorithmic Intelligence

The future of retail belongs to those who can build and facilitate avenues for Human-AI collaboration and drive modern retail capabilities.
image
Whitepaper
07/01/2026
AI for Retail

Retailers who think on their feet, invest in AI and new tech and prioritze CX will thrive in today's challenging business scenarios. Learn how Infogain can help retailers navigate this transformation.
image
Whitepaper
07/01/2026
Retailers’ State of Affairs

Customers have already moved on from e-commerce. They're living and experiencing the physical-digital (phygital) era right now. Retail giants, where are you?
image
Whitepaper
07/01/2026
The Future of Retail in 2026 & Beyond

In 2026, retail leaders must prioritize platform scalability, AI integration, data governance, adaptability, and sustainability to thrive in an era marked by transformation and uncertainty.
image
Whitepaper
07/01/2026
Agentic Commerce in Purchase Journey

Digital retail has evolved through several eras: desktop websites, mobile-first sites, mobile apps, and personalized omnichannel journeys. Each phase has made shopping more accessible, and with agentic commerce, the purchase journey will only get better. 
image
Whitepaper
06/01/2026
Rising Trade Costs, Choking Margins

For organizations wanting to thrive in tariff-reality scenarios, tariff management and creativity with AI fuels innovation to stay competitive & resilient in a competitive business era.
image
Whitepaper
23/12/2025
The Data 360 Shift: Create Value, Don’t Collect ...

Salesforce’s rebranding of Data Cloud to Data 360 represents a philosophical shift, marking the transition from fragmented data silos to a living, intelligent core that powers the Agentic Enterprise.
image
Whitepaper
25/11/2025
Connect, Learn & Execute: AI & Smart Tires

AI is rapidly transforming the automotive industry. From predictive maintenance and inventory optimization to customer experience and sustainability, it enables smarter, more efficient tire operations.
image
Whitepaper
20/11/2025
Drive Revenue with Smart Tires

Smart tires enable predictive maintenance, automated inventory optimization, enhanced CX, and greater sustainability. With platforms like Ignis by Infogain, smart tire management can become a strategic advantage.
image
Whitepaper
17/10/2025
From Pilot Programs to Scaled Results: Establishing a ...

A steady service provider provides value for developing a GCC by acting as a support system, providing high value and excellent visibility, while maintaining all parameters.
image
Whitepaper
26/09/2025
UPC Hijacking is More than Just a Clever ...

Don’t fight UPC hijacking just to protect your profits. Fight it to uphold the dignity & integrity of the online marketplace. Understand how hijacking works and combat it with strategy, vigilance and swift action.
image
Whitepaper
18/09/2025
GCCs: Perspectives on Terrain, Talent & Technology for ...

The global business landscape has transformed in recent years, as international organizations recognize the strategic value of establishing GCCs to drive innovation, operational excellence and strategic advantage.

Load More