The client, a leading UK-based mobile retailer with over 480 independent stores, had recently partnered with a major electronics retailer to expand aggressively through a ‘stores-in-stores’ strategy. At the same time, the client wanted to consolidate business processes across all channels—retail, internet and telesales. To support this rapid business growth and to ensure they could maintain their high standards of customer service, they sought a partner to implement Oracle Retail applications who could enable seamless integration with their CRM and E-Business solution.
The stores-in-stores strategy enables the client to sell its products within a partner retailer’s shops, while being fully branded and managed by the client itself. The primary challenge was to integrate the business processes and retail operations between the independent stores and the stores-in-stores, while at the same time improving operational efficiencies through process and application consolidation. Additional challenges included: