DXP Technical Architect (Standard) with skills DXP Architecture, AEM Architecture for location Any Infogain Base Location (Noida, Gurugram, Bangalore, Mumbai, Pune)
ROLES & RESPONSIBILITIES
Job Description: Adobe Experience Platform (AEP) Architect
Key Responsibilities:
1. AEP Architecture & Implementation
- Design and implement Adobe Experience Platform (AEP) architecture to support data collection, customer segmentation, identity resolution, and real-time customer profiles.
- Lead the ingestion, transformation, and activation of customer data using Adobe Experience Platform (AEP), Real-Time CDP, and Adobe Journey Optimizer (AJO).
- Define data models using Experience Data Model (XDM) and ensure seamless integration with various data sources.
- Establish data governance and privacy-compliant data handling processes in line with GDPR, CCPA, and other regulations.
2. Data Integration & Identity Management
- Develop and implement strategies for identity resolution, identity stitching, and cross-device tracking using Adobe Identity Service.
- Integrate AEP with Adobe Analytics, Adobe Target, Adobe Journey Optimizer, Adobe Customer Journey Analytics (CJA), Google Ads, Meta, Snowflake, and other MarTech platforms.
- Work with APIs, Data Feeds, and Streaming Data Sources (Web, Mobile, CRM, POS, etc.) to enhance customer profiles.
3. Customer Data Strategy & Personalization
- Collaborate with marketing and analytics teams to define audience segmentation strategies for personalization and targeted campaigns.
- Implement and optimize Adobe Real-Time CDP to unify customer data and enable real-time activation.
- Support the deployment of customer journeys using Adobe Journey Optimizer (AJO) and optimize experiences using AI/ML-driven insights.
4. Performance Monitoring & Optimization
- Establish monitoring, validation, and troubleshooting processes for data pipelines, segment activation, and identity stitching workflows.
- Define KPIs to track the efficiency, accuracy, and performance of AEP implementations.
- Conduct regular audits and optimizations to ensure data integrity, system scalability, and high-performance processing.
5. Leadership & Collaboration
- Act as a technical leader and mentor for developers, data engineers, and business analysts working with AEP.
- Partner with stakeholders, business units, and technology teams to define roadmaps and best practices for AEP adoption.
- Stay updated with Adobe product enhancements, roadmap changes, and industry trends to recommend new strategies and features.
Qualifications & Skills:
Must-Have:
- 5+ years of experience working with Adobe Experience Platform (AEP), Real-Time CDP, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).
- Strong expertise in Adobe XDM, Data Models, Identity Graph, and Data Governance.
- Hands-on experience with data ingestion, ETL pipelines, API integrations, and event-based data processing.
- Experience in WebSDK implementation for data collection.
- Proficiency in SQL, JSON, REST APIs, and Adobe Query Service.
- Strong understanding of marketing technology stacks, CDPs, and cross-channel orchestration.
- Experience with cloud data platforms (AWS, Azure, Google Cloud, Snowflake, BigQuery).
- Ability to work with engineering teams, marketers, and business leaders to drive AEP adoption.
- Strong understanding of data privacy regulations (GDPR, CCPA) and security best practices.
- Experience with Data Governance along with Dataset and Attribute labelling
Nice-to-Have:
- Experience with Adobe Campaign Classic, Adobe Launch, Adobe Analytics, and Adobe Target for data collection and activation.
- Familiarity with machine learning and AI-based personalization within AEP.
- Adobe Real Time CDP certification.
EXPERIENCE
- 12-14 Years
SKILLS
- Primary Skill: DXP Architecture
- Sub Skill(s): DXP Architecture
- Additional Skill(s): AEM Architecture