Salesforce Developer (Senior) with skills Salesforce Technical, Salesforce Technical, SQL, Salesforce Marketing, Data Cloud for location Any Infogain Base Location (Noida, Gurugram, Bangalore, Mumbai, Pune)
ROLES & RESPONSIBILITIES
Role Summary
We are looking for a technical SFMC Developer to build and maintain advanced marketing solutions. You will be responsible for the end-to-end development of cross-channel journeys, technical configuration of Data Cloud for identity resolution, and the development of automated data streams for Marketing Cloud Intelligence (MCI).
Key Technical Responsibilities
SFMC Development & Automation
Develop highly personalized, dynamic email templates and CloudPages using AMPscript, SSJS, HTML, and CSS.
Build and manage complex, multi-step customer journeys in Journey Builder and data-heavy workflows in Automation Studio.
Write and optimize advanced SQL queries for large-scale data segmentation and transformation within Data Extensions.
Data Cloud Integration
Configure Data Streams and map data to the Cloud Information Model (CIM).
Implement Identity Resolution rules and build Calculated Insights to power real-time marketing activations.
Manage the synchronization of data between Data Cloud, SFMC Engagement, and other external platforms via Connectors and APIs.
Marketing Cloud Intelligence (MCI) Development
Build and maintain technical Data Streams to ingest data from diverse marketing sources.
Develop Data Harmonization logic to ensure cross-platform data consistency.
Configure custom reporting views and technical dashboards for performance tracking.
Required Skills & Experience
Experience: 4+ years in SFMC development with hands-on experience in Data Cloud and MCI implementations.
Coding Mastery: Expert-level SQL, AMPscript, and SSJS.
Integrations: Experience with REST/SOAP APIs to connect SFMC with external systems.
Data Architecture: Deep understanding of relational data models and the Contact Model in SFMC.
Certifications (Preferred):
Salesforce Certified Marketing Cloud Developer.
Salesforce Certified Data Cloud Consultant.
Accredited Professional in Marketing Cloud Intelligence.
Soft Skills
Strong analytical skills for troubleshooting complex data flows across integrated platforms.
Ability to translate business requirements into detailed technical specifications.
Collaborative mindset to work with architects and business analysts.
EXPERIENCE
- 6-8 Years
SKILLS
- Primary Skill: Salesforce Technical
- Sub Skill(s): Salesforce Technical
- Additional Skill(s): Salesforce Technical, SQL, Salesforce Marketing, Data Cloud
ABOUT THE COMPANY
Infogain is a human-centered digital platform and software engineering company based out of Silicon Valley. We engineer business outcomes for Fortune 500 companies and digital natives in the technology, healthcare, insurance, travel, telecom, and retail & CPG industries using technologies such as cloud, microservices, automation, IoT, and artificial intelligence. We accelerate experience-led transformation in the delivery of digital platforms. Infogain is also a Microsoft (NASDAQ: MSFT) Gold Partner and Azure Expert Managed Services Provider (MSP).
Infogain, an Apax Funds portfolio company, has offices in California, Washington, Texas, the UK, the UAE, and Singapore, with delivery centers in Seattle, Houston, Austin, Kraków, Noida, Gurgaon, Mumbai, Pune, and Bengaluru.