The VAS market is currently dominated by CRBT/RT, SMS, followed by Gaming applications.
Some of the emerging areas include the extension of location based services (LBS) to provide useful services at an affordable cost, which I believe has tremendous potential in the Indian market. The excitement over 3G opportunities is mixed, which is based on reasonable grounds. I anticipate the mobile VAS services in 3G category will take longer to penetrate within a large consumer base in an emerging market like India. The vast majority of consumers would prefer more utility based services across available mobile platforms at a competitive rate. Data logistics will play a greater role in reshaping mobile advertisement services with personal profile information.Read more @ VAS India 2010