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Business and Technical Challenges

The latest trend is direct-to-consumer lab testing, worth $33.1
million in 2015, with an expected 30% growth rate. To respond to
consumer demand, the client needed an agile website platform
that would address these business challenges:

• Ability to customize marketing campaigns to gain new customers
• Ability to expand into new markets
• Integration of payment services and internal systems
• Provide an intuitive customer user interface (UI) for registration, payment collection, order tests, securely view results, fax capabilities from portal
• Provide mobile ready functionality