Barratts newly refurbished London Oxford Street store throws opens its virtual doors to the mobile shopping revolution
Infogain, a global retail and mobile solutions provider, today announces the first phase of deployment of a tailor-made retail mobility system for leading UK shoe retailers, Barratts Shoes, now underway for delivery on time.
Developed to support Barratt’s drive for multi-channel excellence to coincide with the opening of a state-of-the-art new concept store environment – its flagship outlet on Oxford Street on 25 March 2010 – a sexy new iPhone app will go live the same day, presenting the first phase of a wide-reaching, fully integrated retail mobility system.
Delivering a unique and highly compelling virtual shopping experience, in phase one, the Barratts iPhone app will present the entire season’s collections, searchable by occasion (weddings/evening dress/casual wear, etc) or by brand; a trend-setting Barratts Changing Room where clothes images can be uploaded to mix and match against the latest shoe styles, and a ‘birthstone’ finder with related colours and styles, to add a new, very personal search dimension. Customers will be able to email, mms and Facebook their outfit choices to friends for fun or honest feedback! Customers will also be able to upload their ‘completed look’ to the Barratts website to enter a dedicated ‘My Barratts Style’ online competition. Read more..