They might be called kunde in German but the importance of customers remains same across boundaries.Becoming a ‘customer-centric’ enterprise is not about implementing a Customer Relationship Management solution. It is the ability of an enterprise to capture rich customer information and analyze it intelligently to know their customer well.
For enterprises, the challenge of meeting customer demands is increasing. Each department requires intelligent and updated information of customers to strategize effective business processes. No customer process and data stays in one department within the enterprise. In most enterprises, fragmented, redundant, and unsynchronized customer data resides across discrete data stores.
Following are some of the reasons for this:
• Rapid growth
• Mergers & acquisitions
• Multiple product lines
• Each business unit with their own representation and usage of customer data
• Different transactional systems not sharing the customer data efficiently and in real-time, and others.