After taking back ownership of its Disney Store brand, Disney has revamped the
in-store technology to create an experience that is designed to be
“the best 30 minutes of a child’s day,” said Paul Gainer, VP and General Manager, North America for Disney Stores Worldwide, during a tour of the newly opened 20,000 square foot Times Square store in New York. From 2004 until 2008 Disney had a licensing agreement with The Children’s Place to market and sell the Disney brand in North American stores.
In November 2010 Disney completed the rollout of Oracle Retail POS into its global network of 330 stores worldwide. The Oracle PartnerNetwork (OPN) and SkillNet (partner and systems integration company) helped to complete the rollout into approximately 200 U.S. stores, more than 40 stores in Japan, and approximately 100 in Spain, Portugal, Italy and the UK.
The technology enhancements are improving the parent’s experience as well as the child’s. A point of sale upgrade from Oracle Retail is helping customers get through checkout quicker and more efficiently. Additionally mobile POS, implemented with Oracle and partner InfoGain, is allowing customers to complete their transactions at different locations throughout the store; children and their families can continue enjoying their in-store activities while the purchase is taking place. Read More…