Full Stack Web Development without JavaScript

Authored by S. Ravi, Technology Advisor

Almost all browser-based apps today are coded in JavaScript (or similar languages that transpile to it). So, when an architect or developer making decisions on developing new full stack web application, they need to review a sea of options such as

 

 

  • Which backend language to use,
  • Which tools have support for those languages,
  • Which SPA (Single Page Application) framework to use in frontend Angular/Vue/React etc.

My recent presentation at Tech Bhubaneshwar was targeted to answer these very points, at the same time addressing ambiguities that exist around these questions.

The confusion in selecting frontend UI framework is due to many problems with JavaScript (JS) based SPA frameworks including:

  • JS is not widely accepted because it’s a dynamically typed language
  • Less integration and feels more like stitching.
  • Issues with browser support
  • Moves too fast, with many choices for framework which is intimidating

Also, SPA’s are more expensive to maintain because:

  • Both front-end and back-end teams need to be maintained
  • Training to become a full stack developer and mastering both front-end and backend technologies is difficult
  • Use of a different language than JS on the backend
  • Duplicate business logic (validation) or just have server
  • Lacks IDE/compiler help between backend models + front end making AJAX calls
  • Using another tool (GraphQL, TypeScript/C# syncer, etc.)

Introducing Blazor:  Steve Sanderson from Microsoft team who has also created Popular JavaScript framework (e.g. Knockout JS), visualized the tremendous possibilities of WebAssembly, a binary instruction format for a stack-based virtual machine, and designed a framework to output C# code in WebAssembly. That framework is called Blazor. The official definition of Blazor: “Blazor is a free and open-source web framework that enables developers to create web apps using C# and HTML” and has come a long way from its initial experimental days.

Blazor framework has component-based architecture:

  • Blazor Server: These apps are hosted on an ASP.NET Core server in ASP.NET Razor format. Remote clients act as a thin client, meaning that the bulk of the processing load is on the server. A client’s web browser downloads a small page and updates its UI over a SignalR connection. Blazor Server was released as a part of .NET Core 3.
  • Blazor WebAssembly: Single-page apps are downloaded to the client’s web browser before running. The size of the download is larger than that of Blazor Server; depends on the app, and the processing is entirely done on the client hardware. This app type enjoys rapid response time, and as the name implies it is written in WebAssembly, as opposed to JavaScript. A beta version of this framework has been made available, with general availability scheduled for May 2020.

Why would you be interested in this?

  • C# is a fantastic language not that JavaScript isn’t…but statically typed languages are winning (like TypeScript, Flow, Reason, etc.) as mentioned in NPM (Node Package Manager) survey 46% of respondents said they are using TypeScript for creating packages.
  • NET Core performance is ranked #7 on TechEmpower Framework Benchmarks It’s 8x faster than Node, 1.5x faster than Netty (Java), 47x faster than Django (Python), 7x faster than Kotlin, etc.
  • Share logic with existing .NET backend such as Validation logic and Models from Server when retrieving from the Client
  • Consolidate frontend and backend teams under one language

Currently Blazor supports so many features mentioned in below Image:

You should use Blazor Server when:

  • Creating a thin client application
  • Using proprietary code which you don’t want to share with anyone
  • Want to use full .Net Core runtime
  • Microsoft Support

You should use Blazor Wasm when:

  • Giving offline support to user or create a PWA (progressive Web App)
  • Want a Zero Latency UI

The Microsoft team is currently working on .NET 5 and has plans to release Blazor WebAssembly in May 2020. Steve Sanderson team is working on framework to Desktop and Native mobile applications using Blazor.

More on Blazor,

Official Blazor Documentation:

https://docs.microsoft.com/en-us/aspnet/core/blazor/get-started?view=aspnetcore-3.1&tabs=visual-studio

Curated resources maintained by Blazor community:

https://github.com/AdrienTorris/awesome-blazor

https://github.com/StevenTCramer/awesome-blazor

 

The Festival of Technology | Tech Bhubaneswar

Authored by S. Ravi, Technology Advisor

Tech Bhubaneswar an annual technology conference organized by Mindfire Solutions in Bhubaneswar, Odisha is a much sought after event. It  gives working professionals the opportunity to hone their technical knowledge, network and collaborate with other professionals as well as industry experts.

This year I had the opportunity to attend and speak at the fourth edition of this conference aptly titled ‘4.0.’ You can read about my sessions here.

I had the privilege to meet, interact and learn the opinions of many industry experts in the field of Blockchain & Machine Learning.

Here are a few key sessions of interest:

The Keynote session titled AI: Discover the Power of Artificial Neural Networks (ANN) which was given by Girish R Nuli. In this session Girish explained how modeling machines use the concept of neural networks by building artificial neural networks, and opens use cases that are simply not possible with deterministic programming techniques. He explained the workings of Artificial Neural Networks , the various types used in different use cases, and where the technology is heading into the future.

The next sessions, titled AI Enabled Document Extraction was given by Prajnajit Mohanty. In this session Prajnajit spoke about the approach of extracting information from financial documents such as Invoice/AP/AR/credit notes/statements etc. and different format such as pdf, images, word, excel etc. using Deep Learning and RPA in universally accepted formats like JSON. Mohanty also described  current challenges in the data/info extraction including handwritten docs etc. and the approaches adopted by leaders in the space such as Google/MS/AWS.

Sriyank Siddhartha presented the next session, Firebase on Android: The Big Picture, explaining the foundational knowledge of why and when to use Google Firebase in Android applications. Talking of how he uses core Firebase functionalities to develop and maintain high-quality apps, he further explained how to leverage its (Firebase) powers to improve apps quality while in production and to grow business. He also spoke how to integrate Firebase in an Android application. His session was quite informative and he gave a clear picture of why and when to use Firebase to develop as well as maintain high-quality apps.

I presented on ‘Full Stack Web Development Without JavaScript’, for those of you who do not know, we at Infogain held a meet up on Single Page Application, and you can read about it here. I spoke about the challenges faced by architects and business owners while choosing technologies for full-stack web application development and how those challenges can be addressed by Blazor, a new SPA framework by Microsoft. You can read more about my sessions here.

‘Making sense of emerging technologies together’ the second keynote of the day and by far one the most engaging ones. Presented by Ritesh Modi, who spoke about emerging technology trends and how to bring together all emerging technologies to create intelligent and modern solutions, in addition to how developer/solution providers can be successful using them. He also gave a hands-on demo creating an intelligent application using cognitive services deployed in Kubernetes environment using DevOps CI/CD pipelines.

In addition to technology sessions, there were a few startup and career development sessions such as  “Opportunity Potential Score” by Deepak Chaudhury, a personal transformation coach, where he spoke about ideas, innovation and shared his mathematical model to help people identify the next game changing ideas and disruptions.

Overall, the sessions were very informative and gave the audience opportunities to interact with experts in the fields of web development, Blockchain, AI & ML.

 

Infogain designs a UI/UX solution at a luxury travel organization that increases conversion rates & customer satisfaction

Client Background

Our client is one of the world’s leading travel organizations providing tailor-made luxury holidays and has won over 170 awards for its holiday services. They offer a wide range of travel products and customized itineraries for escorted tours throughout the world.

Business & Technical Challenges

The client wanted to provide customers an opportunity to view online their personalized proposals prepared by their experts located in stores across the UK. The technical challenge was to provide a UI/UX solution which is:

  • Fast and responsive
  • Integrated with central systems and databases
  • Integrated with 3rd party vendor APIs to connect with hotels

Download the case study to read about Infogain’s approach to resolve these challenges and benefits that resulted from it.

Silicon India, CXO Insights: Humanizing User experience through AI

This is a Guest Column for Silicon India, authored by Sumit Sheth, Head-Creative Imagineering, Infogain Corp

Headquartered in Los Gato, Infogain is a leading IT consulting firm specializing in technology solutions for the High Tech, Retail and Insurance industries and delivers digital customer engagement systems using digital technologies, such as cloud, micro-services, and more, to our clients.

Over the course of the last 60 years, Artificial Intelligence has radically transformed the ways that we interact with machines. AI refers to the replication of intelligence in machines, programming them to think and behave like humans. In science fiction novels, it is often depicted in the form of robots with human characteristics, and for many of us, these are the images we still think of when we hear about AI. But whether we realize it or not, Artificial Intelligence already plays a big role in our lives today. From Siri to Google’s search algorithms to IBM Watson, AI is adding substantial value to our digital experiences and driving growth for businesses across industry landscapes.

Hello Alexa
Amazon’s voice assistant, Alexa, has taken the world by storm. Alexa is revolutionary in ‘her’ ability to decipher speech in order to help us perform tasks such as setting alarms, scheduling appointments, finding information on the web, and much more. The success of Alexa and voice assistants like ‘her’ could be signaling a shift in technological trends, making invisible interfaces the new standard. With the rise of voice interactions, digital products are now being designed to emulate emotional intelligence, such as the ability to decipher tone. By doing this they are able to better predict user intents at each interaction point and, based on these predictions, to provide appropriate responses that meet user needs.

Smarter Homes Powered by AI
Nest, the learning thermostat that was acquired by Google, has a sensor that can pick-up your presence from a distance in order to display the time, indoor temperature, and current weather forecast. It uses behavioral pattern algorithms to make predictions based on your heating and cooling habits, anticipating and modifying the temperature in your home based on your preferences. It now offers security features as well, and can support voice integration with Google Assistant and Alexa.

Disney’s Magical Wristband
Disney’s Magic Bands are designed to create a frictionless experience at the Disney World Park. When you book your tickets online, you are prompted to select your ride, food, and sight preferences. Disney then analyzes your selections and develops an itinerary that optimizes your routes from one location to the next. Before your trip, your personalized wristbands arrive in the mail, containing all the data you previously entered. A system of sensors in the park then detects your presence when you are near your interest point, allowing staff to provide you with personalized experiences at each location.

“As AI evolves, we expect to see AI systems continue to transform industries, drive growth, and encourage innovation”

A New Age App Using the Power of AI & AR

Infogain’s Creative Imagineering and Mobility teams conceptualized a mobile application harnessing AI and AR technologies. The app enables the users to analyze the visual data in order to identify the car’s make, year, and model with a photo. For instance, the user could upload a photo of the car, and the AR/AI then offers a listing of tire types that are suitable for the said vehicle, accounting in other data points such as weather conditions at the user’s location.

Amazon Go
Amazon Go is a reimagined storefront that is powered by AI technology. Customers simply walk in, grab the items they’re looking for, and walk-out. AI algorithms are programmed to watch video feeds and identify the customers and the items they’re picking-up. Amazon bills them as they walk-out the door. A few moments later, an app on their phone sends them a receipt detailing their purchase.

Human-like Chat Experience
Adding a chat tool to your online store has become standard in the e-Commerce industry but hiring chat personnel and live user attendants can be costly and inefficient. Online stores often cut expenses by replacing human operators with simple chatbots. The robotic and unnatural responses produced by these bots can ultimately harm user experience. To improve this model, many AI chat applications are powered by natural language processing (NLP) technology that makes replies come across as natural and genuine. NLP uses knowledge of idioms, sentence structure, and machine-learned pattern recognition to match your words to a specific ‘intent’, one of several its been programmed to identify and act upon. NLP is part of a new field of UXreferred to as ‘Conversational UI’ that has grown significantly in recent years, particularly around e-Commerce.

AI for IA (Information Architecture)
AI can also be instrumental in designing better information architectures. Information Architecture relies on creating appropriate content groupings with labels that are meaningful to users. Artificial Intelligence can discover and propose relationships between content by analyzing content-related data much faster than a human could. Large-scale data analysis by an AI system, when combined with user research, can better identify relationships between content types and improve content groupings and cross-linking. You could group content and label it in a more meaningful way for your users, offer the right related links at the right time, and generally make your site, service or product feel more intuitive.

AI can also be used to analyze internal and external data to help you determine how best to build both internal information structures for content managers (e.g., for your content management system) and navigation structures for end users (e.g., the menu for your site or app).

AI for IM (Information Management)
In addition to supporting information architecture design, AI presents exciting opportunities for information managementby increasing the potential for latent findability and recommendation. You would never have to tag the content you upload into your corporate document management system ever again, because the AI system could infer the meaning and relationships between documents. It could also proactively notify you when someone uploads a document of interest to you, even if no explicit phrases appear in the file, by analyzing the unstructured content and mapping it to similar content you have bookmarked.

We’re far from living in a world occupied by the human-like robots depicted in our favorite science fiction novels and movies. Still, Artificial Intelligence is a part of our lives and many of us interact with it daily. AI is already substantially improving our workflows, powering better decision-making, and enhancing digital experiences. As it evolves, we expect to see AI systems continue to transform industries, drive growth, and encourage innovation.

To view the original article on SiliconIndia.com, click here.

Tips for Developing a Frictionless User Experience

Authored By – Sumit Sheth, Head-Creative Imagineering

Halfway through the launch of the new iPhone 6s, VP Craig Federighi decided to take a selfie. While it seemed a little comic, Federighi was actually trying to show how seamless the process was with the incorporation of the new 3D touch feature. With a little press over the camera icon, he opened a pop-up with the option “Selfie Camera,” saving him not only a few seconds but also making the process seem frictionless.

Friction prevents users from intuitively achieving their goals while on your interface, which might frustrate your user, forcing them to leave your site. Mastering friction control by combining design and technology gives you an edge over the competition. This is why organizations are taking strong measures to develop digital products with a meaningful, yet seamless experience.

Give your product a competitive advantage with a frictionless UX

To improve your UX, make user-interface (UI) the core of your business strategy. An impressive UX will keep your audiences engaged, increase conversion rates and reduce maintenance costs. For that reason, more enterprises are realizing the importance of investing in UX research and design so they can stay ahead of the pack. Here are a few tips for developing a frictionless UX.

  1. Easy and relevant content: You have only a few seconds to impress users. Without proper content in place, a website will lose its relevance even with the best of design functions. Focus on the key message instead of beating around the bush. Excessive information often fails to express the key message. Avoid jargons and wacky language and use simple terms that are comprehensible to everyone.

For example, your website should highlight the services or products you deal in, and any special offer or deal that you might provide.

  1. Faster loading speed: Have you visited web pages that take forever to load? You may blame your slow internet connection, but this is not always the case. A load time of more than several minutes would drive away users, especially first-time visitors. High-resolution images uploaded to a website often reduce its loading speed. Therefore, make sure you compress the images while designing an app or a web page to reduce page load time. Another strategy is to load text first and then images so that users have something to do with the rest of the content loads.
  2. Simple navigation: What do you do when you land on a website with too many links, menus and submenus scattered on the homepage? Like most people, you leave the website. A disorganised website without a clear structure is difficult to navigate. With a number of websites at one’s reach, it is easy to ignore such websites, which means losing potential customers. So what can be done? Simple, just place things where users expect them on the website.

For example, use sticky navigation for long scrolling sites. For websites with extensive content, use drop-down lists or collapsible menus.  Place the search bar at the top left or centre for better visibility. If the website requires the user to perform certain tasks, suggest the next step after completing each step to eliminate uncertainty.

  1. Mobile-optimized content: According to a Google study, 65.9% of users abandoned their purchase through mobile devices because the content was too long, or difficult to read or understand. Therefore, it is essential to optimise your website for mobile devices in order to retain these prospective customers. Mobile users typically search for information like location, emergency info, phone numbers and time-sensitive info. Provide optimized, relevant and to-the-point content that is easy on the eyes and can be read quickly, even on the go.

For example, optimize images, codes, browser caching and redirects to improve page speed. Use minimal pop-ups as they might distract the user and are also frustrating to close on smaller devices. Standardize your name, address, city and contact number in the site metadata to optimize mobile content for local search.

  1. Colour and design consistency: Each colour signifies a meaning; therefore, while designing your website or app, ensure to adhere to the UI colour principles for a balanced colour scheme.

Follow the principles of consistency and UI design guidelines to offer a consistent UX to your users. Simultaneously, maintain the layout, colour schemes, shape, and size of common elements so that visitors understand what they are looking at.

  1. Data-driven UX design for efficient product design

To ensure the optimum utilization of apps, UI needs to be more data-driven to provide a customer-centric experience. Data-driven UI design is indispensable for enterprises making an effort to design a new app or improve an existing one. This helps create a positive UX by meeting the demands of your users on an individual level. By delivering a personalized UX, you not only enhance user engagement and your conversion rates, but generate a higher ROI, and gain actionable insights.

  1. Customer feedback and implementation

It is necessary to obtain feedback from your users on a regular basis, in order to improve your product by identifying and fixing the technical issues faced by your customers.

For example, you can provide a feedback section or use chatbots.  UI designs are increasingly becoming conversation-based with chatbots. A conversational UI offers an intelligent interface that enables your user to communicate with a chatbot and place an order for food, flowers or other products while presenting a smooth experience to users.

The road ahead
All things considered, it seems reasonable to assume that UX design is critical for developing smart, eye-catching and engaging digital platforms.When users visit your website or app, you have only a few seconds to win their trust and build brand recognition. This is why investing in UX optimization is the need of the hour for both old and new websites and apps.

News Originally Posted on: PCQUEST

How Design Thinking will Change the Face of IT Industry?

Authored By: Sumit Sheth, Head, Creative Imagineering, Infogain

Design Thinking (DT) is a methodology used by designers for solving complex problems and identifying suitable solutions for consumers or end-users. In simple words, this human-centred process of innovation emphasises on what consumers would love to have and prevents organisations from making dicey instinctive bets by helping them understand what their potential customers really want.

The concept of DT has been gaining grounds in a wide array of industries as it can be applied to business, service, and product design. The IT industry too should embrace DT as it enables businesses to consider a bigger picture to understand end-to-end user- experience, thus helping them deal with new challenges about their products and services.

However, Design Technology should not be confused with Agile. DT is a design-led approach to innovation meant for delivering durable and user-friendly products. It is applied tactically by means of design methods for identifying the answers to the right questions.

Agile, on the other hand, is a methodology used operationally while developing software. Both the methodologies involve prototyping and iteration as well as ongoing modifications. However, the most remarkable difference between the two is Design Thinking’s alienation from software.

Design Thinking Emphasizes a Goal, not on Problem-Solving

DT is not problem-focused but it emphasizes on finding desirable goals by drawing upon intuition, logic, and imagination for creating the required outcomes so as to benefit the end-user. Design principles is an official procedure for inventive resolution of challenges and conception of solutions with the objective of coming up with better future products.

Thus, it is termed as a form of solution-focused thinking that begins with a goal of creating an improved future situation rather than a problem-solver. DT, when applied to strategies can significantly improve the success rate of innovation.

Design Thinking Methodology

In order to come up with more sophisticated solutions, DT focuses on a human-centric approach and cognitive empathy that depends on connecting intuition, motivation, and sentiments for making improved solutions by taking business practicability and technological viability into consideration.

Since the Design Thinking approach is user-centred, its aim is to comprehend the needs of end-users across the consumer’s journey which enables marketers to map how to deliver positive customer experience consistently.

DT depicts consumers’ emotional state with the help of a Customer Journey Map consisting of visual elucidation of the overall story from consumers’ perspective of their rapport with a brand or an organisation and its offerings, across channels. The components of a customer journey map includes the following—

  • Persona or the key characters that exemplify the needs, objectives, emotions, beliefs, expectations and problems of the end-user.
  • Touchpoints that illustrate the action of users and their communication with the organisation; and
  • Channels that demonstrate the source of interaction— e.g., in-store, mobile-app, website, or web-portal.

The initial stage of DT is to examine, recognise, and comprehend the unmet requirements of the target group. The insights derived from the data helps IT experts foresee the required end result which is later considered as the key agenda. Design-thinking keeps its goals focused on end users as the goals propel the purpose of the project.

The next stage is to define the challenge pertaining to design or any other problem in a human-centred way so that the research team can proceed towards the right direction in the subsequent stages.

In the ideating stage, the team takes measure to identify innovative solutions to the challenges. In the next stage, i.e., the prototyping phase, scaled down adaptations of the product are crafted and tested so that the design can be validated. Gradually, the solutions are approved, improved or re-evaluated on the basis of user experience.

The final stage of DT reveals the real comprehension of the consumers’ interaction with the product. In the final stage, the best solutions identified by the team in the previous stage are utilised for testing and retesting the product in an iterative style, and the design undergoes alterations and modifications.

Why do Enterprise IT needs to Adopt Design Thinking?

Though DT is making waves across industries, it is definitely a new concept that the IT sector is yet to embrace. DT has the potential to redefine the future of technology industry by enhancing product innovation and improving customer experience; thus, tech giants like Apple, Microsoft, and few others are already using this framework to enhance their competitiveness. For instance, last year, Microsoft had revealed that they are deploying this methodology for coming up with enhanced products keeping the needs of the disabled in mind.

While DT has been adopted widely in product design, it has seen only moderate acceptance by enterprise IT. For example, IBM, the enterprise software company makes use of this tactic to surpass the inexorable improvement in digital technology. However, improvements in user experience could be accelerated if IT leaders adopt DT approaches extensively.

Digital transformation projects at the enterprise level can grasp remarkable benefits by implementing Design Thinking approach. Product design is predominantly crucial in the enterprise IT industry as the Millennial users look forward to designs that are flawless and insightful. However, with the advancement of technology, designing enhanced products has become more complicated, as product designers need to keep multiple factors in mind, such as the mobile phone, desktop, network effects, and so on.

Thus, enterprise IT needs to embrace the concept of Design Thinking as it can deal with challenges that are unknown or indistinct. Consequently, it can help enterprise IT to improve product innovation so as to offer better customer experience.

Design Thinking Is Ideal for Digital Transformation

DT is emerging as the core component for the success of digital transformation as it emphasises on data-driven innovation and embraces the fact that no disruptive innovations can be made without considering the needs of consumers.

In order to succeed in today’s digital age, organisations need to unlearn the conventional methods of working and become accustomed to the ever-changing needs of a business. Currently, customer behaviour and preferences are changing terrifically, thereby, boosting the importance of multi-channel integration along with customer-dialogue management and customer experience management.

Since technology has become a crucial tool for fulfilling the needs of consumers, organisations must utilise digital solutions for retaining existing customers as well as for developing strong customer relationships. This is why many organisations implementing digital initiatives for transforming their business are incorporating DT as an essential part of their corporate strategic programmes.

DT approach is crucial for IT organisations as real innovation can happen only when technology, marketing and consumer needs are synthesized. However, there are certain challenges that IT companies have to face while making this shift.

For example, IT organisations should identify the actual requirements of the business and learn about the need of the consumers before utilising the gathered information for creating hi-tech solutions.

At the same time, IT experts should partner with businesses in order to engage themselves in strategic business discussions as it gives them the opportunity to delve deeper into understanding the end consumers. Strategic discussions also go a long way in helping them learn about new technology solutions along with the ways and means of implementing them, thus ushering in a digital revolution.

News Originally Posted on: PCQUEST

Creative Imagineering (CI) Practice

Infogain’s Solution:

  • Creative Imagineering (CI) group has a single purpose to deliver creative, imaginative, compelling and highly targeted user experiences.
  • We specialize in building User Centric Web/Desktop Applications, Web Portals, Website, and Mobile app that are intuitive, engaging and simple to use
  • Our multi-disciplinary skills have its roots in our understanding of cognitive science, art, aesthetics, technology, strategy and usability engineering.

The client achieves branded application with next generation UI

Background

The client is at the forefront of global communications, providing products and innovations in IP and cloud networking, as well as ultra-broadband fixed and wireless access to service providers and their customers, enterprises and institutions throughout the world.

Business and Technical Challenges

  • Revamp the clients’ Internet Connectivity Application for their high speed data card services
  • The brand visibility on the application was non-existent
  • White labeling the application was not possible
  • The application was overloaded with text and was not user friendly
  • One click access was not available

User Experience Design (UXD) Can be Defined as the Procedure of Designing an Application

By Sumit Sheth, Head – Creative Imagineering, Infogain

User Experience Design (UXD) can be defined as the procedure of designing an application or a website or a mobile app by emphasizing on users’ point of view. In simple words, user experience indicates the experiences that a user undergoes while making use of a digital product. Since tech-savvy customers always demand an unmatched digital experience, such as ease of use, utility, server speed, and system performance, web designers are putting more emphasis on high-quality user experience design as it goes a long way in attracting consumers to any digital product or mobile app.

We are living in a digital era where one cannot avoid the significance of smart phones, laptops, tablets, etc., as they have emerged as the main channels of communication and is crucial for the growth of the industry. Research conducted by experts reveals that ignoring the importance of usability engineering may cause the software development expenditure to go up by 60 percent, thus, making it an expensive investment.

Significance of a good user experience

In today’s world, the customer is king; thus, it is necessary to keep the customer happy by catering to their needs because once disappointed, they can move to your competitors at any point of time. A Report by Gomez (Why Web Performance Matters) states that 47 percent of consumers expect websites to load within two seconds, and 40 percent asserted that they prefer moving to other websites whenever any website fails to load within three seconds. A similar report by Akamai (2 Seconds) infers that majority consumers prefer looking for other e-commerce sites for purchasing products if a website takes a long time to load. Online shoppers demand – and expect – quality site performance which is a requirement for optimal online success.

Considering these risk factors, businesses across the world have been investing more in the research and development of UX by making use of various advanced technologies so as to provide their customers with a fast and dependable experience on their mobile devices as well as desktops. In order to guarantee superior levels of satisfaction to their customers, companies such as Google, Facebook, Amazon, and other industry giants have also been continuously analyzing and experimenting with every major and minor aspect of their business with real users; and this practice makes them stand out as global leaders.

User experience is essential for businesses as it builds the impetus to drive a business forward. Furthermore, a good user experience helps in—

  • Boosting sales
  • Increasing online conversions
  • Improving brand image
  • Minimizing customer dissatisfaction
  • Reducing errors
  • Minimizing the cost of development
  • Improves efficiency of the digital product.

Every characteristic of a digital product directly influences the user experience—including the size and color of the font and placement of tabs on a website. This implies that an unparalleled product design can empower business to build a loyal customer base.

Factors to Consider

You should keep in mind that it takes only a few seconds to decide if your app or website is worth the users’ time. Therefore, in order to provide customers with a unique user experience, developers should take the following factors into consideration—

    • Set a goal: Try to identify your audiences. Based on their choices, find out what type of user experience will they prefer
    • Gather user opinion: Once you have decided on the type of user experience that your audiences will prefer, the next step is to accumulate feedback from the users to know the advantages and shortcomings of your product’s UX.
    • Be approachable: It is imperative to interact with your customers to know their viewpoints and assess if the digital product can be further improved. Developers should maintain transparency and value the opinion of the users so as to provide them with an unmatched user experience.
    • Be easy and simple: Make sure the product is easy to find and avoid using technical jargons and distractions caused by long loading times.
    • Measure user experience: This is an ideal way to evaluate the performance of your product’s UI. This also helps you to deal with problems appropriately so as to satisfy customers and to get business leads.

A second-rate UX can destroy even the most excellent digital application by ruining its applicability. Thus, designing user experience in a planned manner is imperative for any and every digital product, as neglecting it will result in a substandard product that will ultimately drive consumers away. Digital products with a well-designed UX incite an emotional response among its users on the basis of its function, appearance, and experience. The quality of customers’ experience certainly affects the sales of a business, and this is why a unique UX design proves to be so essential.