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VAS India 2010 Dr. Hemen Goswami has twenty years of engineering, research, and project management experience. He joined Infogain in September 2003. In his current role, he is responsible to define and execute company’s technology roadmap and drive centers of excellence to build reusable assets and solutions. Prior to joining Infogain, he worked with the National University of Oman as a visiting Faculty in Information Engineering Department. Before that he spent several years in GE at Engineering Design and Development Center, Bangalore, and Train Management Systems of GE transportation, Florida, USA. During his stint with GE Transportation, he was involved with the common architecture group to provide architectural solutions and frameworks for multiple groups within GE Transportation. |
I attended VAS India 2010 in Mumbai last month. This, the 7th International Conference, focused on contemporary and emerging trends in the mobile VAS segment in India. The VAS market is currently dominated by CRBT/RT, SMS, followed by Gaming applications.
Some of the emerging areas include the extension of location based services (LBS) to provide useful services at an affordable cost, which I believe has tremendous potential in the Indian market. The excitement over 3G opportunities is mixed, which is based on reasonable grounds. I anticipate the mobile VAS services in 3G category will take longer to penetrate within a large consumer base in an emerging market like India. The vast majority of consumers would prefer more utility based services across available mobile platforms at a competitive rate. Data logistics will play a greater role in reshaping mobile advertisement services with personal profile information.
The mobile VAS market is undergoing introspection at the moment to create an eco-system, consisting of operators, VAS providers and consumers, which will be fostered on the principles of collaboration and value-sharing. To increase VAS penetration quickly, the industry needs to create a consensus to improve portability across devices and platforms. This, in turn, requires standardization across devices and platforms.
The success of the next wave of VAS will depend on the success of the eco-system. The ground rules of the competition are collaboration and cooperation. |
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